2026 survey of best practices for CMAs & listing presentations.

89.6% of real estate professionals say CMAs are more relevant than ever. See what’s changing across pricing conversations, CMA preparation, comparable selection, and AI adoption.

Based on responses from 2,000+ real estate professionals, this industry report reveals major shifts in how CMAs are created and presented. Pricing objections are rising, CMA preparation is starting earlier, and real estate professionals are increasingly open to using AI in the CMA workflow.

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report-image
89.6%
say CMAs are more relevant than ever
63.7%
cite pricing as the No. 1 seller objection, up from 52.7%
83.2%
are open to using AI-assisted CMA tools
90.8%
trust MLS data above all other sources

Download the full report.

Get the latest insights into how real estate professionals approach CMAs, listing presentations, and today’s pricing conversations.

What you’ll learn.

Why pricing remains the No. 1 seller objection, rising from 52.7% in 2020 to 63.7% in 2026.

How CMA preparation timelines are changing.

Where real estate pros source comparable property data and which sources they trust most.

How the industry feels about AI-assisted CMA tools.

Why real estate pros are using fewer, more carefully selected comps.